Katana raises $11M Series A to be the SaaS powering ‘manufacturing entrepreneurs’ – WhatsTele

Katana, an Estonian startup that has constructed manufacturing-specific undertaking useful resource making plans (ERP) device for SMBs, has raised $11 million in Sequence A investment.

Main the spherical is Ecu challenge capital company Atomico, with participation from angel traders Ott Kaukver (Checkout.com CTO), Sten Tamkivi (CPO Topia, previously Skype), Sergei Anikin (CTO, Pipedrive) and Kairi Pauskar (former TransferWise HR Architect). Earlier backer 42Cap additionally adopted on, bringing the entire funding raised by way of the corporate up to now to $16 million.

Based in 2017 by way of Kristjan Vilosius (CEO), Priit Kaasik (engineering lead) and Hannes Kert (CCO), Katana positions itself because the “entrepreneur producer’s secret weapon” with a plug-and-play ERP for small to medium-sized producers. The speculation is to wean corporations off current antiquated equipment comparable to spreadsheets and legacy device to regulate stock and manufacturing. The startup could also be taking part in into macro tendencies, comparable to the arrival of on-line marketplaces and D2C e-commerce, which can be leading to an explosion of impartial makers, spanning cosmetics to house décor, electronics to attire, and meals and drinks.

“We’re seeing a world renaissance of small production pushed by way of the upward push of e-commerce equipment and user call for for bespoke merchandise produced in the neighborhood,” says Vilosius. “Simply stroll round any large town from London to San Francisco, and also you’ll see workshops throughout you. Any individual’s making natural cosmetics right here; over there, any person is making electrical motorcycles. Those corporations are run by way of passionate marketers promoting thru conventional channels, but additionally promoting thru direct-to-consumer channels, e-commerce retail outlets and marketplaces, and so on. This can be a large increase of makers short of to create merchandise and promote them globally, and it isn’t a pattern that can disappear the following day”.

READ  Cyber Monday scams? Fakespot says it can identify fraudulent reviews and sellers online – TechCrunch

The issue, alternatively, is that small and medium-sized producers don’t have the best device to reinforce workflows vital to promote thru more than one channels — and that is the place Katana is available in. The plug-and-play device claims a awesome UX designed particularly to energy boutique production, together with capability supporting the workflows of recent producers, i.e. stock regulate and optimization, and buying supplies, managing bill-of-materials, monitoring prices and extra. It additionally gives an API and integrations with fashionable e-commerce gross sales channels and accounting equipment comparable to Shopify, Amazon, WooCommerce, QuickBooks, Xero and others.

“We now have constructed the sector’s maximum self on-board-able production ERP, and that’s a vital differentiation between us and competition,” explains Vilosius. “Implementation is so easy that greater than part of Katana’s customers self-onboard. It takes not up to every week on moderate to get Katana up and working, in comparison to months for competition”.

For example of ways an organization may use Katana, consider a boutique producer the usage of Shopify as their primary gross sales channel. As soon as configured, Katana pulls in orders from Shopify and is aware of whether or not or no longer the product is to be had so it may be shipped right away. If it’s unavailable, Katana presentations if the vital uncooked supplies had to manufacture are in inventory and by way of when the product might be completed. “We care for all the procedure from getting the uncooked supplies within the warehouse to making plans production actions, executing and transport when the product is finished,” says Vilosius.

READ  YC-backed BuildBuddy raises $3.15M to help developers build software more quickly – TechCrunch

Symbol Credit: Katana

Cue commentary from Atomico spouse Ben Blume, who joins the Katana board: “Atomico has at all times believed within the power of Estonian-built engineering and product, and as we were given to grasp the group at Katana, we noticed a well-recognized development: a relentlessly product-focussed group with the implausible skill to construct and suppose from their buyer’s standpoint, and an unwavering trust {that a} new era of producers with large concepts shouldn’t must accept not up to world-class generation to reinforce them.”